It was simple. A big vision. A huge impact. But simple. A game is a fundraiser. A fundraiser is Play4Kay. Play4Kay is a movement.
The vision for Play4Kay came directly from Coach Kay Yow. Through Play4Kay, she saw a vision to bring communities together and honor survivors in the fight against ALL cancers affecting women. It was basically a simple idea — take a game in your schedule and use it to fundraise for the Kay Yow Cancer Fund. As Play4Kay evolved, the mechanisms for fundraising have expanded and so have the initiatives. Schools nationwide are finding ways to “Play4Kay” on and off the basketball court.