What is Play4kay?

Uniting players, coaches, officials, and fans to do something for the greater good that far exceeds wins and losses in competition, the Play4Kay initiative is our largest fundraiser and plays a major role in our success.

 Play4Kay is a movement. 

It’s a simple idea — take a game in your schedule and use it to fundraise for the Kay Yow Cancer Fund. The vision of Play4Kay came directly from Coach Kay Yow. Through Play4Kay, she saw a way to bring communities together and honor cancer warriors in the fight against ALL cancers affecting women.  As Play4Kay evolved, the mechanisms for fundraising have expanded and so have the initiatives. Schools nationwide are finding ways to “Play4Kay” on and off the basketball court.

Elements of a Play4Kay game:

  • Call your game Play4Kay
  • Donate money raised to the Kay Yow Cancer Fund
  • Honor female cancer SURVIVORS and THRIVERS (cancer warriors)

Ways to enhance your efforts: 

  • Connect female cancer survivors in your community to the Kay Yow Cancer Fund Cancer Warrior Network
  • Participate in the February Play4Kay National Free Throw Challenge


Play4Kay is about UNITY.

On our team, there is ONE goal: End ALL cancers affecting women. 

Join us in uniting one million people to beat cancer – YOU are the POWER of ONE.

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Thank you for your interest in joining the Cancer Warrior Network.

You should receive an email shortly with information to join our private Facebook group. 

If you have any questions or do not receive an email, please contact fellow Cancer Warrior and our director of community engagement, Sarah Womack at sarah.womack@kayyow.com