About

What is Play4kay?

Uniting players, coaches, officials, and fans to do something for the greater good that far exceeds wins and losses in competition, the Play4Kay initiative is our largest fundraiser and plays a major role in our success.

It was simple. A big vision. A huge impact. But simple. A game is a fundraiser. A fundraiser is Play4Kay. Play4Kay is a movement. 

The vision for Play4Kay came directly from Coach Kay Yow. Through Play4Kay, she saw a vision to bring communities together and honor survivors in the fight against ALL cancers affecting women. It was basically a simple idea — take a game in your schedule and use it to fundraise for the Kay Yow Cancer Fund. As Play4Kay evolved, the mechanisms for fundraising have expanded and so have the initiatives. Schools nationwide are finding ways to “Play4Kay” on and off the basketball court.

Elements of a Play4Kay game:

  • Call your game Play4Kay
  • Donate money raised to the Kay Yow Cancer Fund.
  • Honor SURVIVORS.

I Play 4

Every minute, one woman is diagnosed with cancer. One mother. One daughter. One wife.

We are working to put an end to this disease.

One dollar. One drug. One life.

Help us raise money in support of scientific research and programs that serve the underserved.

Who do you Play4?

Scroll to Top

Thank you for your interest in joining the Cancer Warrior Network.

You should receive an email shortly with information to join our private Facebook group. 

If you have any questions or do not receive an email, please contact fellow Cancer Warrior and our director of community engagement, Jen Hoverstad at jen.hoverstad@kayyow.com.