emPOWERment Tour, News, Our Partners

Kay Yow Cancer Fund Partners with the Dallas Mavericks

Kay Yow Cancer Fund Partners with the Dallas Mavericks

Kay Yow Cancer Fund Partners with the Dallas Mavericks to Empower the Next Generation in the Fight Against Cancer 


Raleigh, NC (October 25, 2023) – The Kay Yow Cancer Fund is partnering with the Dallas Mavericks to change the narrative around all cancers affecting women by educating, empowering and equipping the next generation.

“We are so excited to partner with the Dallas Mavericks, as we have a shared passion to build stronger communities by empowering youth, women and families in need,” said Jenny Palmateer, CEO of the Kay Yow Cancer Fund. “With Play4Kay, the Fund’s national grassroots movement in sport, and the Mavs dedication to build stronger communities, it seemed only logical to join forces to make an impact in the fight against cancer together.”

Through the Fund’s EmPOWERment Tour, students will be armed with the information and tools they need to address and break down barriers to quality cancer healthcare, beginning with their own families. As trusted sources within their communities, students will be encouraged to share the information learned with their loved ones through everyday conversations, inspiring them to take action toward their own health, ultimately leading to more positive cancer outcomes.

“The Dallas Mavericks have long supported Breast Cancer Awareness and all issues critical to women and girls,” said Dallas Mavericks Chief Impact Officer, Katie Edwards. “As part of our partnership with the Dallas Wings, we are excited to launch this new series with Kay Yow to help empower young women across our region as advocates for women’s health.”

The EmPOWERment tour series will take place in the Dallas area beginning on Wednesday, October 25th at The University of Texas at Arlington and concluding on Friday, October 27th at Southern Methodist University.

The flagship EmPOWERment tour stop will take place at Paul Quinn College on Thursday, October 26th, at 6 pm in the Grand Lounge. All are invited to participate and join the educational session and can expect special guest appearances from the Dallas Mavericks and Dallas Wings, along with giveaways.


About the Dallas Mavericks

The Dallas Mavericks are a first-class global sports and entertainment organization providing memorable experiences for fans worldwide. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Jason Kidd, General Manager Nico Harrison, CEO Cynt Marshall and Governor Mark Cuban. Since the inaugural season in 1980- 81, the Mavs have won four division titles, two conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community programs and the Mavs Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, visit mavs.com.

About the Kay Yow Cancer Fund 

The Kay Yow Cancer Fund was officially founded on December 3, 2007, from the vision of the organization’s namesake, Kay Yow, former NC State University head women’s basketball coach. Coach Yow was first diagnosed with breast cancer in 1987 before succumbing to the disease on January 24, 2009. The Kay Yow Cancer Fund is a 501(c)(3) charitable organization committed to raising money for life-saving cancer research, underserved programs that provide access to quality cancer healthcare, and unite people in the fight against all cancers affecting women. The Kay Yow Cancer Fund has awarded $8.28 million in the fight against ALL cancers affecting women. For more information on the Kay Yow Cancer Fund, please visit KayYow.com.

Kay Yow Cancer Fund Contact

Brittany Card // brittany.card@kayyow.com

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If you have any questions or do not receive an email, please contact fellow Cancer Warrior and our director of community engagement, Sarah Womack at sarah.womack@kayyow.com