Jennifer King Chooses Kay Yow Cancer Fund for NFL’s Annual My Cause My Cleats Campaign
Raleigh, NC (December 2, 2023) Started in 2016, the NFL’s My Cause My Cleats campaign provides players and coaches the opportunity to bring awareness to causes that are most important in their lives off the field.
Jennifer King represents a new generation in sports as the first Black female assistant coach in the NFL. The Kay Yow Cancer Fund is excited to announce that this Sunday, December 3, 2023, King will wear custom-designed sneakers in support of the Kay Yow Cancer Fund as a public display of her dedication to serving under-resourced communities.
The Washington Commanders’ My Cause My Cleats auction opens online on Friday, December 1, and runs through Friday, December 15th at 5 pm EST. All proceeds from the custom-designed sneakers will go directly to the Kay Yow Cancer Fund. To bid, please visit https://bit.ly/JenniferKingMyCauseMyCleats.
“For this year’s My Cause My Cleats, I’ve chosen the Kay Yow Cancer Fund for their continued work in supporting all cancers affecting women and [serving] underserved communities,” said King. “I’m excited to auction off my game-worn shoes in support of the Fund.”
“Jennifer is using her platform to galvanize the football community in the fight against all cancers affecting women, much like Coach Yow used her platform to galvanize the women’s basketball community,” said CEO, Jenny Palmateer. “King is making an impact both on and off the field and we are thrilled to have her on the Kay Yow Cancer Fund team.”
Visit the Washington Commanders’ My Cause My Cleats auction website at https://bit.ly/JenniferKingMyCauseMyCleats to bid on Jennifer’s sneakers today. The auction will close on Friday, December 15th at 5 pm EST.
About the Kay Yow Cancer Fund
The Kay Yow Cancer Fund was officially founded on December 3, 2007, from the vision of the organization’s namesake, Kay Yow, former NC State University head women’s basketball coach. Coach Yow was first diagnosed with breast cancer in 1987 before succumbing to the disease on January 24, 2009. The Kay Yow Cancer Fund is a 501(c)(3) charitable organization committed to raising money for life-saving cancer research, underserved programs that provide access to quality cancer healthcare, and unite people in the fight against all cancers affecting women. The Kay Yow Cancer Fund has awarded $8.28 million in the fight against ALL cancers affecting women. For more information on the Kay Yow Cancer Fund, please visit KayYow.com.
Kay Yow Cancer Fund Contact
Brittany Card // firstname.lastname@example.org