Our Partners, Play4Kay Story


RALEIGH, NC (November 22, 2021) – The Kay Yow Cancer Fund announces a partnership that names Jada Williams a Game Changer. Williams, a 16-year-old rising star in women’s basketball, and member of the gold medal U16 USA National team, is using her expansive social media reach to galvanize the next generation in the fight against ALL cancers affecting women.

As a Kay Yow Cancer Fund Game Changer, Williams will use her social media platforms to activate several campaigns in support of the Fund with the primary focus being to engage youth.

“It’s so amazing to be working with the Kay Yow Cancer Fund,” said Jada Williams.  “It fits with everything I’m about.  I know I’m 16, but I have this big platform and opportunity to be a game changer for our younger generation so that’s what I’m going to do.  That’s also why we came up with #POWERofONE.  One person, one dollar, could save one life.  My Papa lost his battle to pancreatic cancer two years ago and I have several other aunts and uncles that have battled and continue to battle this horrible disease.  We as younger people can make a real difference starting today.  I’m super excited for what’s to come with the Kay Yow Cancer Fund.”

As the charity of choice of the Women’s Basketball Coaches’ Association, the Kay Yow Cancer Fund is deeply rooted in the sport of women’s basketball. Support from the women’s basketball community of coaches, players, officials, and fans has enabled the Fund to award $7.78 million in the fight against ALL cancers affecting women.

“Jada is an incredible young woman who is already thinking about how she can use her voice to affect change,” said Stephanie Glance, CEO of the Kay Yow Cancer Fund. “Obviously, Jada is a standout on the court, but what makes her so dynamic is her character – she has an amazing heart for others.   She reflects the spirit of generosity that has sustained the Fund for nearly 15 years and exemplifies our shared passion for women’s basketball, making her a natural fit as a Fund Game Changer”.

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If you have any questions or do not receive an email, please contact fellow Cancer Warrior and our director of community engagement, Sarah Womack at sarah.womack@kayyow.com