The Kay Yow Cancer Fund brand reflects the qualities of the organization’s founder and namesake, Coach Kay Yow. She was widely known for her ability to inspire and rally others. She was also known for her kindness, generosity, and warm personality. The brand also reflects the STRENGTH of women nationwide.
The Kay Yow Cancer Fund is not just pink. Our brand represents the fight against ALL cancers affecting women.
OUR VOICE: COURAGEOUS INSPIRATIONAL WARM
Primary Color Palette
C:1 M:98 Y:24 K:0
Pantone 281 CP
C:100 M:85 Y:5 K:36