Brand Guidelines
The Kay Yow Cancer Fund brand reflects the qualities of the organization’s founder and namesake, Coach Kay Yow. She was widely known for her ability to inspire and rally others. She was also known for her kindness, generosity, and warm personality. The brand also reflects the STRENGTH of women nationwide.
The Kay Yow Cancer Fund is not just pink. Our brand represents the fight against ALL cancers affecting women.
OUR VOICE: COURAGEOUS INSPIRATIONAL WARM
Logos
Primary Color Palette
Pantone 213C
C:1 M:98 Y:24 K:0
#ea1b75
Pantone 281 CP
C:100 M:85 Y:5 K:36
#0d2c6b
White
Fonts
Primary
Proxima Nova
ABCDEFGHIJKLMONOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(!@#$%^&*,.?;:)
Secondary
Arial
ABCDEFGHIJKLMONOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(!@#$%^&*,.?;:)
Use of Logos
WORDS TO LIVE BY
I WILL. not just... “I'll try.”
