Brand Guidelines

The Kay Yow Cancer Fund brand reflects the qualities of the organization’s founder and namesake, Coach Kay Yow. She was widely known for her ability to inspire and rally others. She was also known for her kindness, generosity, and warm personality. The brand also reflects the STRENGTH of women nationwide.

The Kay Yow Cancer Fund is not just pink. Our brand represents the fight against ALL cancers affecting women.

OUR VOICE: COURAGEOUS INSPIRATIONAL WARM

Logos

Primary Color Palette

Pantone 213C

C:1 M:98 Y:24 K:0

#ea1b75

Pantone 281 CP

C:100 M:85 Y:5 K:36

#0d2c6b

White

Fonts

Primary

Proxima Nova

ABCDEFGHIJKLMONOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(!@#$%^&*,.?;:)

Secondary

Arial

ABCDEFGHIJKLMONOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(!@#$%^&*,.?;:)

Use of Logos

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