The EmPOWERment Tour
The Vision
Change the narrative around all cancers affecting women by educating, empowering and equipping the next generation with the tools needed to positively impact their family members and communities. With these tools we will break down barriers to quality cancer healthcare positively affecting survival rates and enhancing cancer outcomes.
The Problem
Many women face barriers to quality cancer healthcare. These existing barriers often lead to negative cancer outcomes.
Barriers
- Fear & distrust of the healthcare system
- Transportation to care
- Un- or underinsured
- Cancer myths
- Women can be unaware of the resources available to help them
Our Role
We will use Play4Kay, our national grassroots movement as the catalyst for this program, to provide a vehicle for the next generation to activate by breaking down barriers to quality cancer healthcare for underserved women.
This will create a ripple effect within families and communities, improving survival rates and cancer outcomes
The Solution
By utilizing our unique position within the sports landscape, the Kay Yow Cancer Fund is uniting with the next generation to break down internal, interpersonal, and environmental barriers to quality cancer healthcare for underserved women.
EDUCATE
Acknowledge disparities exist, discuss ways to break down barriers, and provide information about available resources pertaining to cancer prevention, treatment, and survivorship.
EMPOWER
Become a change agent. Communicate messages to family and community. Share messages publicly on social media channels.
EQUIP
Arm students with resources they can share to effectively communicate with their communities by providing tools such as infographics, videos, facts, and figures.
What participants had to say about it...
Our Nationwide Reach
Thousands of students, athletes, coaches, and community partners from across the country have participated in the EmPOWERment Tour and have begun to educate loved ones and make an impact.
Join us in changing the
narrative around cancer!
As trusted allies within their family and community, attendees are encouraged to share the information they have learned as family and community members will be more apt to trust and listen to loved ones. These conversations will take place during everyday activities such as around the dinner table, at church functions, and at family gatherings.
National and community partners of the Kay Yow Cancer Fund continue to enhance education and activation efforts through Play4Kay games. Together, we can break down barriers to quality cancer healthcare!
- One free 45 minute session – Used to educate, empower, and equip
- We come to you – In your city, on your campus, or away locations
- Flexible to your schedule – Pre-season, post-season, or during season travel
Interested in participating or want to learn more?
Contact Kelsey Harris
(kelsey.harris@kayyow.com)