The EmPOWERment Tour

The Vision

Change the narrative around all cancers affecting women by educating, empowering and equipping the next generation with the tools needed to positively impact their family members and communities. With these tools we will break down barriers to quality cancer healthcare positively affecting survival rates and enhancing cancer outcomes.

The Problem

Many women face barriers to quality cancer healthcare. These existing barriers often lead to negative cancer outcomes. 


  • Fear & distrust of the healthcare system
  • Transportation to care
  • Un- or underinsured
  • Cancer myths
  • Women can be unaware of the resources available to help them

Our Role

We will use Play4Kay, our national grassroots movement as the catalyst for this program, to provide a vehicle for the next generation to activate by breaking down barriers to quality cancer healthcare for underserved women. 

This will create a ripple effect within families and communities, improving survival rates and cancer outcomes

The Solution

By utilizing our unique position within the sports landscape, the Kay Yow Cancer Fund is uniting with the next generation to break down internal, interpersonal, and environmental barriers to quality cancer healthcare for underserved women.


Acknowledge disparities exist, discuss ways to break down barriers, and provide information about available resources pertaining to cancer prevention, treatment, and survivorship.


Become a change agent. Communicate messages to family and community. Share messages publicly on social media channels.


Arm students with resources they can share to effectively communicate with their communities by providing tools such as infographics, videos, facts, and figures.

What participants had to say about it...

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“This experience has given me a way to actively help my mom, especially after years of feeling helpless.”
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Lucas Bass
“There is little conversation about cancer in my hometown of Madrid, Spain. In order to save lives, there is a need for this message overseas.”
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Andrea Hernangomez
The Empowerment Tour at PNW
"The Empowerment Tour provided a safe environment for me to be vulnerable and share my story with my teammates.”
Myla Barnes with basketball
Myla Barnes

Our Nationwide Reach

Thousands of students, athletes, coaches, and community partners from across the country have participated in the EmPOWERment Tour and have begun to educate loved ones and make an impact.

Join us in changing the
narrative around cancer!

As trusted allies within their family and community, attendees are encouraged to share the information they have learned as family and community members will be more apt to trust and listen to loved ones. These conversations will take place during everyday activities such as around the dinner table, at church functions, and at family gatherings.

National and community partners of the Kay Yow Cancer Fund continue to enhance education and activation efforts through Play4Kay games. Together, we can break down barriers to quality cancer healthcare!

  • One free 45 minute session – Used to educate, empower, and equip
  • We come to you – In your city, on your campus, or away locations
  • Flexible to your schedule – Pre-season, post-season, or during season travel

Interested in participating or want to learn more?

Contact Paula Williams

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Thank you for your interest in joining the Cancer Warrior Network.

You should receive an email shortly with information to join our private Facebook group. 

If you have any questions or do not receive an email, please contact fellow Cancer Warrior and our director of community engagement, Sarah Womack at